PLR vs MRR vs Resell Rights: What Can You Legally Sell?
If you sell digital products you didn’t create, the license is everything. It decides whether you can sell, edit, rebrand or pass on rights. Here’s the plain-English version.
The five license types
| License | You may | You usually may not |
|---|---|---|
| Personal use | Use it yourself | Sell or share it |
| Resell Rights (RR) | Sell it as it is | Edit it, grant resell rights |
| Master Resell Rights (MRR) | Sell it and let buyers resell it | Edit it or claim you created it |
| Private Label Rights (PLR) | Edit, rebrand, put your name on it | Break specific limits (price, giveaways, platforms) |
| White label | Sell a provided product/service as your brand | Break the provider’s terms |
These are general meanings. Every license is different - always read the actual document that comes with your product.
License checklist before you sell
- Can I sell it - and is there a minimum price?
- Can I edit the content and design?
- Can I put my own brand on it?
- Which platforms are allowed (own site, marketplaces)?
- Can I give it away or include it in a bundle?
- Can I grant resell rights to my buyers?
- Are the fonts and images inside licensed for commercial use?
Pro tip: keep a “proof file” for every product: where you bought it, the receipt and the license PDF. If a platform ever asks, you can prove your rights in minutes.
Digital Dropshipping Guide
Sell ready-made digital products with resell rights - every step explained, from licenses to first sale.
See the Ebook for €12Red flags
- No written license, or a one-word license like “MRR”
- Income screenshots instead of product previews
- “Buy this and resell it to your friends” pyramid-style offers
FAQ
Usually not - MRR normally allows reselling as-is. Rebranding is typical for PLR licenses. Always check your specific license.
Yes. Save the license and receipt for every product so you can prove your right to sell it.
